Bii o ṣe le ṣe atẹjade Ifunni Bulọọgi Shopify rẹ Ninu Awoṣe Imeeli Klaviyo Rẹ

Bii o ṣe le ṣe atẹjade Ifunni Bulọọgi Shopify rẹ Ninu Awoṣe Imeeli Klaviyo Rẹ

A tesiwaju lati mu ki o si mu wa Ṣe afikun Plus njagun onibara ká imeeli tita akitiyan lilo Klaviyo. Klaviyo ni isọpọ to lagbara pẹlu Shopify ti o fun laaye pupọ ti awọn ibaraẹnisọrọ ti o ni ibatan e-commerce ti o ti kọ tẹlẹ ati ṣetan lati lọ.

Iyalẹnu, fifi sii rẹ Shopify Blog Posts sinu imeeli ni KO ọkan ninu wọn, tilẹ! Ṣiṣe awọn nkan paapaa nira sii… iwe fun kikọ imeeli yii kii ṣe ni kikun ati paapaa ko ṣe igbasilẹ olootu tuntun wọn. Nitorina, Highbridge ni lati ṣe diẹ ninu n walẹ ati ro ero bi a ṣe le ṣe funrararẹ… ati pe ko rọrun.

Eyi ni idagbasoke pataki lati jẹ ki eyi ṣẹlẹ:

  1. Blog kikọ sii - Ifunni atomu ti a pese nipasẹ Shopify ko pese isọdi eyikeyi tabi ko pẹlu awọn aworan, nitorinaa a ni lati kọ kikọ sii XML aṣa kan.
  2. Klaviyo Data Feed - Ifunni XML ti a kọ nilo lati ṣepọ bi ifunni data ni Klaviyo.
  3. Klaviyo Imeeli Àdàkọ – Lẹhinna a nilo lati sọ kikọ sii sinu awoṣe imeeli nibiti awọn aworan ati akoonu ti ṣe agbekalẹ daradara.

Kọ Ifunni Bulọọgi Aṣa Ni Shopify

Mo ti le ri ohun article pẹlu apẹẹrẹ koodu lati kọ jade a kikọ sii aṣa ni Shopify fun Mailchimp o si ṣe awọn atunṣe pupọ lati sọ di mimọ. Eyi ni awọn igbesẹ lati kọ kan aṣa kikọ sii RSS ni Shopify fun bulọọgi rẹ.

  1. Lọ kiri si rẹ online itaja ko si yan akori ti o fẹ lati fi ifunni sinu.
  2. Ninu akojọ aṣayan iṣẹ, yan Ṣatunkọ koodu.
  3. Ninu akojọ Awọn faili, lilö kiri si Awọn awoṣe ki o tẹ Fi awoṣe titun kun.
  4. Ni awọn Fi titun kan awoṣe window, yan Ṣẹda titun awoṣe fun bulọọgi.

Ṣafikun kikọ sii bulọọgi olomi si Shopify fun Klaviyo

  1. Yan Iru Awoṣe omi.
  2. Fun orukọ Faili, a tẹ sii klaviyo.
  3. Ninu oluṣatunṣe koodu, fi koodu atẹle sii:

{%- layout none -%}
{%- capture feedSettings -%}
  {% assign imageSize = 'grande' %}
  {% assign articleLimit = 5 %}
  {% assign showTags = false %}
  {% assign truncateContent = true %}
  {% assign truncateAmount = 30 %}
  {% assign forceHtml = false %}
  {% assign removeCdataTags = true %}
{%- endcapture -%}
<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" 
  xmlns:content="http://purl.org/rss/1.0/modules/content/"
  xmlns:media="http://search.yahoo.com/mrss/"
  >
  <channel>
    <title>{{ blog.title }}</title>
    <link>{{ canonical_url }}</link>
    <description>{{ page_description | strip_newlines }}</description>
    <lastBuildDate>{{ blog.articles.first.created_at | date: "%FT%TZ" }}</lastBuildDate>
    {%- for article in blog.articles limit:articleLimit %}
    <item>
      <title>{{ article.title }}</title>
      <link>{{ shop.url }}{{ article.url }}</link>
      <pubDate>{{ article.created_at | date: "%FT%TZ" }}</pubDate>
      <author>{{ article.author | default:shop.name }}</author>
      {%- if showTags and article.tags != blank -%}<category>{{ article.tags | join:',' }}</category>{%- endif -%}
      {%- if article.excerpt != blank %}
      <description>{{ article.excerpt | strip_html | truncatewords: truncateAmount | strip }}</description>
      {%- else %}
      <description>{{ article.content | strip_html | truncatewords: truncateAmount | strip }}</description>
      {%- endif -%}
      {%- if article.image %}
      <media:content type="image/*" url="https:{{ article.image | img_url: imageSize }}" />
      {%- endif -%}
    </item>
    {%- endfor -%}
  </channel>
</rss>

  1. Ṣe imudojuiwọn awọn oniyipada aṣa bi o ṣe pataki. Akọsilẹ kan lori eyi ni pe a ti ṣeto iwọn aworan si iwọn ti o pọju ti awọn imeeli wa, fife 600px. Eyi ni tabili ti awọn titobi aworan Shopify:

Shopify Orukọ Aworan mefa
Pico 16px x 16px
icon 32px x 32px
atanpako 50px x 50px
kekere 100px x 100px
iwapọ 160px x 160px
alabọde 240px x 240px
ti o tobi 480px x 480px
grande 600px x 600px
1024 X 1024 1024px x 1024px
2048 X 2048 2048px x 2048px
titunto si Aworan ti o tobi julọ wa

  1. Ifunni rẹ wa bayi ni adirẹsi bulọọgi rẹ pẹlu okun ibeere ti a fikun lati wo. Ninu ọran ti alabara wa, URL ifunni ni:

https://closet52.com/blogs/fashion?view=klaviyo

  1. Ifunni rẹ ti ṣetan lati lo! Ti o ba fẹ, o le lọ kiri si ni window ẹrọ aṣawakiri kan lati rii daju pe ko si awọn aṣiṣe. A yoo rii daju pe o tumọ daradara ni igbesẹ wa ti nbọ:

Fi kikọ sii bulọọgi rẹ sinu Klaviyo

Lati le lo kikọ sii bulọọgi rẹ titun ni Klaviyo, o ni lati fi kun bi Ifunni Data.

  1. lilö kiri si Awọn ifunni data
  2. yan Fi Ifunni Ayelujara sii
  3. Tẹ a Orukọ ifunni (ko si aaye laaye)
  4. Tẹ awọn Ifunni URL ti o kan ṣẹda.
  5. Tẹ Ọna Ibere ​​bi gba
  6. Tẹ Akoonu Iru bi XML

Klaviyo Fi Shopify XML Blog Feed

  1. Tẹ Update Data kikọ sii.
  2. Tẹ awotẹlẹ lati rii daju pe kikọ sii n gbejade ni deede.

Awotẹlẹ Shopify Bulọọgi kikọ sii ni Klaviyo

Ṣafikun Ifunni Bulọọgi Rẹ Si Awoṣe Imeeli Klaviyo Rẹ

Bayi a fẹ lati kọ bulọọgi wa sinu awoṣe imeeli wa ninu Klaviyo. Ni ero mi, ati idi idi ti a nilo kikọ sii aṣa, Mo fẹran agbegbe akoonu pipin nibiti aworan wa ni apa osi, akọle ati yiyan wa ni isalẹ. Klaviyo tun ni aṣayan lati kọlu eyi sinu iwe kan ṣoṣo lori ẹrọ alagbeka kan.

  1. Fa kan Pipin Block sinu awoṣe imeeli rẹ.
  2. Ṣeto ọwọn osi rẹ si ẹya aworan ati awọn ọtun rẹ iwe to a Text Àkọsílẹ.

Klaviyo Pipin Àkọsílẹ fun Shopify Blog Post Awọn nkan

  1. Fun aworan, yan Aworan Yiyi ati ṣeto iye si:

{{ item|lookup:'media:content'|lookup:'@url' }}

  1. Ṣeto Alt Text si:

{{item.title}}

  1. Ṣeto Adirẹsi Ọna asopọ ti o ba jẹ pe ti alabapin imeeli ba tẹ lori aworan naa, yoo mu wọn wa si nkan rẹ.

{{item.link}}

  1. yan awọn ọtun iwe lati ṣeto akoonu ọwọn.

Klaviyo Blog Post Title ati Apejuwe

  1. Ṣafikun rẹ akoonu, rii daju lati fi ọna asopọ kan kun si akọle rẹ ki o fi igbasilẹ ifiweranṣẹ rẹ sii.

<div>
<h3 style="line-height: 60%;"><a style="font-size: 14px;" href="{{ item.link }}">{{item.title}}</a></h3>
<p><span style="font-size: 12px;">{{item.description}}</span></p>
</div>

  1. yan awọn Pipin Eto taabu.
  2. Ṣeto si a 40% / 60% akọkọ lati pese aaye diẹ sii fun ọrọ.
  3. jeki Akopọ lori Mobile ati ṣeto Ọtun si Osi.

Idina Klaviyo Pipin fun Shopify Blog Post Awọn nkan tolera lori Alagbeka

  1. yan awọn Awọn aṣayan Ifihan taabu.

Àkọsílẹ Klaviyo Pipin fun Shopify Awọn nkan Ifihan Buloogi Awọn aṣayan Ifihan

  1. Yan Akoonu Tuntun ki o si fi kikọ sii ti o ṣẹda ni Klaviyo bi orisun ninu awọn Tun Fun papa:

feeds.Closet52_Blog.rss.channel.item

  1. Ṣeto awọn Nkan ti inagijẹ as ohun kan.
  2. Tẹ Awotẹlẹ ati idanwo ati pe o le rii awọn ifiweranṣẹ bulọọgi rẹ bayi. Rii daju lati ṣe idanwo ni tabili mejeeji ati ipo alagbeka.

Klaviyo Split Block Awotẹlẹ ati idanwo.

Ati, dajudaju, ti o ba nilo iranlọwọ ni Shopify iṣapeye ati Klaviyo awọn imuse, ma ṣe ṣiyemeji lati de ọdọ Highbridge.

Ifihan: Mo jẹ alabaṣiṣẹpọ ninu Highbridge ati pe Mo n lo awọn ọna asopọ alafaramo mi fun Shopify ati Klaviyo ni nkan yii.