akoonu Marketing

Ngba bulọọgi rẹ si A-Akojọ

Now that I have you here don’t be mad and leave. Listen to what I tell you.

Ina kan wa ti n lọ kọja aaye ayelujara ni bayi lori fifiranṣẹ Blog Nicholas Carr, Akiyesi Nla. Ṣelẹ Israeli is in on the argument, as are a ton of other bloggers.

You should read Mr. Carr’s full post before reading what I say. I hope I’m communicating his message fairly… I think what he’s saying is that there are so few very good A-Akojọ bloggers that everyone else should simply throw in the towel.

Lati gba si awọn A-Akojọ of the blogosphere, first you need to determine what that list is. It’s up to you… not Nick Carr, not Technorati, not Google, not Yahoo!, not Typepad or WordPress. The A-Akojọ is not determined by the number of hits you get, the volume of pageviews, the awards you’ve received, or the number of dollars in your AdSense account. If it is, you may be blogging for the wrong reasons.

Welcome to my blog, one of the Great Unread. (Okay, maybe not so great)

The issue is the ile-iwe atijọ of mass media advertising. That rule states that the more eyeballs see your ad, the better you are. The old school states if you’re getting hundreds of thousands of pageviews, you’re a success. A couple hundred, and you must be a failure.

You are part of the Great Unread.

It’s precisely the same thinking dragging down the Movie Industry, the Newspaper Industry, and Network Television. The problem is that you pay a huge price for those eyeballs without a return. The problem is you don’t need all those eyeballs, you need to get your ad to the right eyeballs.

My A-Akojọ does not match Seth Godin’s, Tom Peter’s, Shel Israel’s, or Nick Carr’s. I don’t want a million readers. Sure, I get excited as my stats continue to grow. Of course, I want to grow the readership and retention of readers on my blog. But I am only interested in folks who have the same problems and are looking for the same solutions as I am.

I’m this quasi-marketing-technology-geek-Christian-father dude who lives in Indiana. I’m not going to move to New York or San Francisco. I’m not looking to be rich (but I won’t complain if I do!). I am networking with a group of marketing and technologists in and around Indianapolis. I’m learning and exposing blogging to ‘my’ masses (all couple dozen or so!). I’m sharing my experience, my thoughts, my questions, and my information with as many people as I can.

You see when I get a comment from Shel Israel, Tom Morris, my colleagues, my family, friends, or other folks that I respect and share with… I’ve already made it to the A-Akojọ. If that’s not your idea of an A-Akojọ, that’s okay. Perhaps I don’t want to be on yours. We each perceive success differently.

Wole,
Ọkan ninu Akika Nla naa

Douglas Karr

Douglas Karr jẹ CMO ti Ṣii awọn oye ati oludasile ti Martech Zone. Douglas ti ṣe iranlọwọ fun awọn dosinni ti awọn ibẹrẹ MarTech aṣeyọri, ti ṣe iranlọwọ ni aisimi ti o ju $ 5 bilionu ni awọn ohun-ini Martech ati awọn idoko-owo, ati tẹsiwaju lati ṣe iranlọwọ fun awọn ile-iṣẹ ni imuse ati adaṣe awọn tita ati awọn ilana titaja wọn. Douglas jẹ iyipada oni nọmba agbaye ti a mọye ati alamọja MarTech ati agbọrọsọ. Douglas tun jẹ onkọwe ti a tẹjade ti itọsọna Dummie ati iwe itọsọna iṣowo kan.

Ìwé jẹmọ

Pada si bọtini oke
Close

Ti ṣe awari Adblock

Martech Zone ni anfani lati pese akoonu yii fun ọ laisi idiyele nitori a ṣe monetize aaye wa nipasẹ wiwọle ipolowo, awọn ọna asopọ alafaramo, ati awọn onigbọwọ. A yoo ni riri ti o ba yọ ohun idena ipolowo rẹ bi o ṣe nwo aaye wa.