Atunwo bulọọgi: Dave Woodson, Onimọnran Media Social

iwewewe alejo

davewoodsonDave Woodson jẹ alamọran media media ati awọn onimọ-ẹrọ ti o ṣe iranlọwọ fun awọn iṣowo pẹlu wiwa ori ayelujara wọn. Dave ṣe atunyẹwo nla ti awọn iwe kekeke a kọwe ati fi si ori Barnes ati Noble. Gẹgẹbi a ti ṣe ileri, a n ṣe atunyẹwo bulọọgi rẹ lati pese diẹ ninu awọn esi todara lati tunto rẹ! Eyi n lọ:

  • Kii ṣe akiyesi lẹsẹkẹsẹ kini idi ti bulọọgi rẹ ni si alejo tuntun kan. Mo ni lati lọ si Nipa lati ni itara fun ohun ti o n ṣe bulọọgi nipa. Emi yoo ṣeduro fifi atokọ kan sii tabi akọsilẹ ni apa ọtun ti o ṣalaye idi ti bulọọgi rẹ.
  • Niwọn igba ti o ṣe iranlọwọ fun awọn iṣowo pẹlu media media ati imọ-ẹrọ, Emi yoo ṣeduro nla kan ipe-si-iṣẹ (CTA) ni apa ọtun apa ọtun ti ẹgbẹ rẹ lori gbogbo oju-iwe ti o jẹ ki awọn eniyan mọ pe o wa fun ọya. CTA yẹn yẹ ki o dari ẹni kọọkan si kan oju-iwe ibalẹ ti o ni fọọmu olubasọrọ mejeeji ati diẹ ninu alaye afikun lori awọn alabara ati awọn iṣẹ ti o pese.
  • O ti ni akọle nla ati aami… ya aami ati ṣeto aami fun bulọọgi rẹ. Eyi ni ifiweranṣẹ lori bi o ṣe ṣe favicon.
  • rẹ robots.txt faili wa ni gbongbo ti ibugbe rẹ ati pe o ni atokọ ipo aayemap.xml - iyẹn dara! Emi yoo satunkọ faili naa ki n ko ijabọ si eyikeyi itọsọna / wp- * tabi faili - eyi yoo da awọn ẹrọ iṣawari duro lati ṣe itọka awọn ilana iṣakoso rẹ.
  • Ọna URL rẹ (permalink) jẹ ohun ajeji - o dabi pe opopo nọmba ifiweranṣẹ wa. Emi ko ro pe iyẹn dun ọ, ṣugbọn o jẹ itara diẹ. Niwọn igba ti o ko ṣe ipo giga ni eyikeyi awọn abajade wiwa (Mo lo Semrush lati ṣayẹwo), Mo le fa iyẹn jade, o dabi diẹ ni spammy. O le lo awọn ofin htaccess lati yi permalink pada. Ayanfẹ mi ni /% orukọ ifiweranṣẹ% /. Ilana URL ko ni ipa pupọ bi o ti ṣe tẹlẹ, ṣugbọn tani o mọ igba ti yoo pada wa!
  • Ifilelẹ bulọọgi rẹ jẹ ohun oniyi - o han gbangba ati rọrun lati wo ohun gbogbo. Mo fẹran ọpa Capture rẹ kọja oke, o ke gaan lori awọn ifikun afikun ni oju-iwe naa.
  • Mo fẹ pe nla kan wa Fọto ti o ni akọsori. Awọn eniyan nilo lati mọ ẹni Dave jẹ - ati pe fọto nla kan yoo pese ifọwọkan ti ara ẹni ti yoo kọ igbẹkẹle ati jẹ ki o mọ ọ nipasẹ awọn eniyan ti o de lori bulọọgi rẹ. Mo ni fọto mi nibi gbogbo, paapaa lori mi awọn kaadi owo. Nigbati ẹnikan ba mu kaadi mi ni awọn ọsẹ diẹ sẹhin, wọn yoo ranti ẹni ti mo jẹ. Emi ko ṣe nitori pe Mo ro pe Mo lẹwa;).
  • Ti kọwe awọn ifiweranṣẹ rẹ daradara pẹlu aye nla laarin awọn paragirafi ati lilo to munadoko ti awọn atokọ. Awọn atokọ jẹ doko gidi nigbati o nkọwe nitori awọn eniyan le ṣe ọlọjẹ wọn ni rọọrun. Emi yoo gba ọ niyanju lati mu iwọn-iwọn rẹ pọ si diẹ ki o lo awọn igboya ati awọn ọrọ italisi lori awọn ọrọ-ọrọ ti o fẹ lati lọ si ile pẹlu akoonu rẹ.
  • “Media Media & Tech” jẹ ọrọ gbigboro pupọ, pupọ ati ifigagbaga ọrọ lori akọle bulọọgi rẹ. Ṣe onakan kan wa ti o le fojusi ti o dín ati iru gigun diẹ diẹ sii? Nipa fojusi awọn ọrọ-gun-iru, o le gba ijabọ ti o yẹ ni kiakia lati awọn wiwa. Ọkan iru ọrọ bẹẹ ni lilo media media fun iṣowo. O gba to awọn iwadii 30 nikan fun oṣu kan, ṣugbọn iyẹn ni awọn alejo tuntun 30 si aaye rẹ ni oṣu kọọkan.
  • O lọ diẹ ninu omi lori awọn ọna asopọ pinpin. Nitootọ Emi ko ri eyikeyi ninu iṣẹ wọnyi fun eyikeyi iṣowo ni apakan si bọtini retweet ti Twitter (eyiti o ti ni tẹlẹ) ati Bọtini bi Facebook.
  • Ọna asopọ si rẹ iwe olubasọrọ ti wa ni sin ninu akojọ lilọ rẹ. Alaye olubasọrọ gẹgẹbi nọmba foonu kan, adirẹsi, tabi oju-iwe olubasọrọ ti o ni nkan pẹlu fọọmu kan yẹ ki o rọrun lati wa lori gbogbo bulọọgi. Awọn eniyan ko gba akoko lati rummage ni ayika aaye… ti wọn ko ba le rii ọ, wọn lọ. Mo gba awọn ile-iṣẹ kan ni iyanju lati fi alaye yẹn si ori gbogbo akọle ati ẹsẹ.

Anfani ti o tobi julọ ti Mo rii fun ọ ni lati lo bulọọgi rẹ ni oke ati lagbaye lati fa awọn iṣowo tuntun. Nipa idojukọ lori agbegbe rẹ ati duro bi alamọran media media nibẹ, o le lo anfani awọn iwadii ni agbegbe lati awọn iṣowo ti n wa iranlọwọ rẹ. Sibẹsibẹ, o ni lati rii daju pe o ni awọn ipe-si-iṣe ti o munadoko ati awọn oju-iwe ibalẹ ni ipo ki wọn le ni irọrun sopọ pẹlu rẹ!

O ṣeun fun aye lati ṣe atunyẹwo aaye rẹ! Ati pe o ṣeun pupọ fun atunyẹwo ti iwe wa!

10 Comments

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    Thanks Doug, you have given me a good laundry list to work on. This is my first blog that I’ve ever done and that is not at excuse, but it is my testing ground.

    thank you for your honest opinion

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    That’s awesome of you to do this for him Doug as I know he appreciates it greatly. I agree whole heartedly with a lot of what you say and only have a couple little “nitpicks” myself.

    Now this really doesn’t apply to Dave’s site as his images are usually not his but for some they are. For those that are you don’t want to tell the search engines to completely ignore your wp-contents folder as by default image uploads go into /wp-content/uploads/ and for sites like my wife’s (she’s an artist, and hasn’t been keeping it up so I won’t share cause she hates when I do) get a lot of traffic from image search. On side note, not sure if this changed in all of WP3 or just with multisite enabled but it doesn’t seem to use wp-content anymore (my only WP3 setup is a multi so not 100%, though if upgrade would be diff also then if they made different default in new one, so would need to verify for ones self) but if changed then can have it ignore all wp-

    Next, um, have you seen Dave? Seriously, you want his photo in the header? And you think it’s possible to take a good one? Dave? Hehe, I kid the Daver. 😉

    I personally hate the bars that keep popping up on websites, but from what I get I’m in the minority. The one thing though is I much prefer the bar on this blog over the one on Dave’s. At the bottom it’s out of the way and it’s always showing. Anytime I have something pop up from the top that covers content I feel it’s really doing something wrong. Maybe if the bar was always there would be better because you would naturally adjust your scroll to it, but at the bottom of the page it has the least chance of getting in the way. If I scroll down to read an article I don’t want you to pop up a bar that blocks the fist line of the article from me, or worse something that covers the whole content. Though atleast he doesn’t have the cover everything and beg me to sign up for his mailing list box, those are the worst. 🙂

  5. 5

    Your 3000 limit is killing me 😉

    Okay 2 other points that I discussed with Dave over IM but figured I would share on here.

    First is one I know people go both ways on. I prefer not having the full article on the front page. First you get the extra Page View if that matters to you, but it also lets you know what someone found catchy enough to commit more with a click. If whole article there they could read 1 and 4 of 5 without you knowing it. As well makes it easier for someone to find an article that interests them without having to scroll pages to get to the next article (Dave’s posts aren’t that long but if are can cause annoyance and people not getting to the article they would like.) But I know others feel the opposite on this and it’s really a 50/50 personal pref kind of thing.

    Second is having some sort of text to go with what is said in the video. Until Google is reading audio out of videos (and liek you should trust that, wow my Google voice translations are HORRIBLE) and putting into search results you really need to have the points of the vid really spelled out in the text. While full transcripts would be nice I know they are a pain but just getting a bullet point list of the major points might help. The text that is there helps but I think more of what’s actually in the vid can help as well.

    Sorry for adding a long ramble on 🙂 and again big ups to you for doing this for him.

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    The only one I’d push back on is making people click through for the article, Richard. This method is really for CPM (cost per thousand) sites where advertisers wind up paying for pageviews. It’s an artificial means of increasing their pageviews so they make more money… at the expense of the reader.

    I’ve not seen any evidence to date that partial posts drives more traffic to a site or drives conversions. Until I do, I’m not going to do it. 😎

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    It’s a great blog, Dave! Don’t look at this list as critical, it wasn’t meant that way. It’s all constructive feedback that should help your blog grow and get you some business!

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    I would have to agree with you on not having full post view on the main page. My thoughts are:

    1.) You should have your most popular post on your front page in a feature section. These are your money posts that have generated most revenue or conversation. There is a reason why it is your most popular, probably because its well written and relates well to most users. So why not entice them on your front page even though they could be a month or two old. You dont want them buried in your feed if they give you the best return.

    2.) The rest should be snippets of your newest from the feed. People, IMO go to the front page for a general idea of the site. You have 30 seconds or probably less to keep their attention. So having thumbs and snippets of your feed will hopefully catch the readers attention on something. If you have full posts, me personally if i dont like your first full post topic then i might not carry on through the site. But if i can peruse the recent topics and posts in snippets i can see more about the site and more likely to get deeper.

    It is one of those great debate type topics. I find that most of the people that call themselves “experts” or “pro” bloggers prefer full post view on the front page.

    But in reply to doug: I’ve not seen any evidence to date that full posts drives more traffic to a site or drives conversions. Until I do, Im not going to do it. 😎

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    I agree that for some it’s a CPM type of issue. For me though I think it helps to determine what stories the visitor actually read compared to not knowing if they cared enough to read on or not. I’ve got nothing to convert personally and more just want to know if the person was actually caring enough about it to go forward or really if they didn’t care to get more.

    Actually should just make it a JS “expand” type setup so they get on that page, see only little bit to decide if want more, but then still get full article there and I get data I want. That might be easiest/best combo for what I want.

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